SeOsWales - Search Engine Optimisation Specialistshttp://seoswales.co.uk Welcome to SeOs Wales. Helping your business to develop greater search engine exposure.Sun, 01 Jan 2012 12:01:47 +0000enhourly1http://wordpress.org/?v=3.2.1Are You Using The Right Website SEO Serviceshttp://seoswales.co.uk/website-seo-services/ http://seoswales.co.uk/website-seo-services/#commentsSun, 01 Jan 2012 12:01:47 +0000seosadminhttp://seoswales.co.uk/?p=1050For many internet based businesses website SEO services have become an important component of their marketing strategies.  These services have become a necessity in the world of web design, helping website owners to gain targeted traffic, as well as good visibility in the search engines. Unfortunately, many shady and unscrupulous companies have come in to the picture, offering cheap deals and services to unsuspecting webmasters and web designers. To avoid this, there is need to know what to look out for when choosing your ideal SEO services company.

Some tips on choosing the best web SEO services

Choose the right keywords:

When choosing website SEO services to use, go for a company that will help you with keyword research. Keywords are the most basic and important parts of a website that determine its success in terms of gaining traffic and targeted buyer traffic for that matter. When choosing keywords, make sure you choose the right ones. Some important aspects of keyword selection include going for long tail keywords. Although they don’t bring in as much traffic, they are more targeted, easily leading to sales. Also consider creating your own keywords. Come up with a keyword that will make you a niche for yourself and make you an authority at the same time. Remember to check your analytics for new keywords that your customers are using to find your business. Testing new keywords on a pay per click campaign (PPC) is also recommended. It helps you identify their potential to bring in targeted traffic. Finally, incorporate industry specific keywords that denote some authority in your niche.

Ease of contact:

Your choice SEO company should be easy to get in touch with and fast to respond. Good communication with your service provider ensures that all your concerns are addressed satisfactorily and on time, to save you future unexpected losses. This also helps to ensure that you get the most personalized service possible.

Affordability:

As much as you may need professional SEO services, the price should not be overly exaggerated. Go for a service that is within your budget and one that you can comfortably afford. However, do not go for cheap services and compromise on quality of work delivered.

Go white hat:

Find out what kind of techniques your choice company will use to rank your website. Some SEO companies use “black hat” and “grey hat” techniques to rank your website. These techniques can be said to be “cheat” techniques. As a result, you will most likely get short term benefits, with a huge risk of loosing your SEO investment and also being penalized by the search engines. The penalty is usually a de-listing or removal from the search engines.

Do not sell; instead Pre-sell:

In line with your SEO efforts, your SEO services provider should help you to come up with website content that is also search engine optimized. On top of this, it should also be visitor friendly. Good, informative, authoritative and entertaining content should go in to your website. This helps to prepare your website visitor for your recommendations without pushing them in to buying. This is what pre-selling is all about. It helps you build trust and authority on your niche and as a result, anything you recommend will be very quickly taken up by your visitor.

Therefore, as you choose your website SEO services, make sure to find out if they incorporate all the above key tips within their service rendering. If not, just move on to the next service provider. You will be thankful that you did in the near future.

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Should You Use Link Building Packages?http://seoswales.co.uk/link-building-packages/ http://seoswales.co.uk/link-building-packages/#commentsSun, 25 Dec 2011 11:37:25 +0000seosadminhttp://seoswales.co.uk/?p=1042If you start your SEO education by reading the information that Google gives you, you are told to provide good content and the world will find it and link to your site, which will help your position in the search engine rankings (SERPS). Google encourages some types of on-page SEO but officially they frown on off page SEO (link building). The problems with what they tell you are two fold. If you are selling a product, many of the people in your field will not want to link to you because they would prefer that anyone interested in your products go to their site instead and buy products from them. Secondly if you don’t have external links to your site, you will often be so far back in the SERPS that no one will ever see your page anyway. If they don’t see your material, they will never have the opportunity to read it, decide that it has value for their readers and link to it.

Having established that you will probably need to build some links yourself or pay some one to build them, what options do you have? Link building packages come in three main varieties. The first is simply a group of instructions about where, how and when to build links. When can be very important as too aggressive a campaign, too soon in the life of a web site can land you in the infamous Google sandbox and it may take you several months to escape.

The second type of link building packages are ones where you are given a list of places that will accept your links. Buying these lists saves you time in looking for pages that are trusted (have high page rank) that will auto approve your comments, allow you to use anchor text in your links (your chosen keywords) and will give you do Follow links.

The third type of link building packages are ones where everything is done for you. Here, an SEO company will pick the pages to comment on, the forums to post in etc. All you have to do is send them money along with a list of URLs to promote and the keywords that the content of your site are based on.

It is important to understand that not all ‘done for you’ link building packages are created equal. As stated above, some of these programs may be too aggressive for a brand new site. Some of them will have only forum profile links. Others will be all blog comments. A good program will contain a mix of different types of links. Try to purchase from companies who have been in the SEO business for at least a few years and have testimonials from satisfied companies which state that their rankings improved when they purchased the service. If your budget allows, you will want to have links built to the interior pages on your site as well as your home page. For some local, low competition sites this may not be necessary but if you are trying to rank nationally or regionally for competitive keywords, you should discuss this with your SEO company.

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Website Traffic Rankingshttp://seoswales.co.uk/website-traffic-rankings/ http://seoswales.co.uk/website-traffic-rankings/#commentsSun, 18 Dec 2011 23:52:30 +0000seosadminhttp://seoswales.co.uk/?p=1030What are website traffic rankings? They are a rank based on historical traffic data from millions of web users and are generally a combined measure of page views and users. Website traffic is defined as the amount of data received and sent by all the visitors to a particular website. This is calculated based on the total number of unique visitors and the total number of pages they have visited. Site managers have to monitor the incoming and outgoing website traffic to analyze which parts or pages of their site are popular and apparent trends like country-wide popularity of various segments in their website.

There are software companies that provide tools to measure website traffic rankings – Alexa, Quantcast, Compete, ComScore, Hitwise and Nielsen are some of them. All these tools are third-party analytic services that are to some extent inaccurate but are used widely until a more accurate tool becomes available.

Website traffic rankings are a measure provided by these third party tools and are based on the actual traffic measured on a website. Google Page Rank (PR), on the other hand, is a different rank that is calculated mainly based on the number & quality of the inbound links to a specific page and a score of algorithms created by Stanford University on behalf of Google. Page Rank is used by Google to determine the importance and relevance of a web page. So Page Rank is a measure of the level of incoming links your website has, whereas your website traffic rank is determined by the amount of actual traffic measured on your website.

Alexa Internet is the international leader in website traffic analytics. Alexa provides free, global web metrics for every site, defined at the domain level. Alexa calculates traffic rankings by investigating the web browsing usage of millions of Alexa toolbar users and other diverse traffic data sources. This information is sorted, analyzed and computed to get the Alexa website traffic rankings as shown in the Alexa website. Alexa rankings are not perfect because it collects website data only through visitors who have Alexa toolbar installed on their browser. The greater the number of visitors and page views your site receives, the higher the Alexa rank your site will be credited with.

Quantcast is another tool providing free direct audience measurement for all website owners which includes traffic, demographics, lifestyle, business, interests and more. Quantcast provides publishers and marketers with the tools to understand and support their best audiences at a large scale.

Compete.com is also a website traffic analysis service operating in the United States which calculates and provides the approximate number of global visitors to the top one million websites in the world. Their ranking is computed from various sources including internet service providers, more than 2 million consumers, application providers, opt-in panels and users of the Compete toolbar in the USA. Competes algorithm is good but it only ranks sites coming from the USA.

ComScore is another internet marketing research company providing website traffic marketing data. ComScore follows all internet traffic data on its surveyed desktops and computers in order to study their online behaviour.

Experian Hitwise is one more global online competitive intelligence service serving website traffic rankings based on data collected directly from ISP networks to analyze the trends in visitor behaviour and to measure website market share. Hitwise is a commercial product where in you have to pay a premium to access their data reports for each vertical.

Websites like Alexa Internet and the others mentioned above produce website traffic rankings and statistics based on certain parameters of a part of the surfing population. The drawback in this methodology is that they do not look at the complete traffic picture for a website. Larger websites usually use the services of companies like Nielsen NetRatings whose reports are available only for a paid subscription.

There are various ways to improve your website traffic rankings. First make sure you have high quality, original and targeted website content. Certain simple strategies that are easy to implement will make a considerable difference in your website traffic rankings. Be sure to optimize your home page and your entire website for SEO purposes, ease of navigation, user-friendliness and interaction.

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How To Increase Traffic To Your Website – 3 Powerful Methodshttp://seoswales.co.uk/how-to-increase-traffic-to-your-website-3-powerful-methods/ http://seoswales.co.uk/how-to-increase-traffic-to-your-website-3-powerful-methods/#commentsSun, 11 Dec 2011 21:59:57 +0000seosadminhttp://seoswales.co.uk/?p=1022Each day thousands of website owners log into their analytics account and are shocked at the lack of traffic their site receives. Are you one of these people? Traffic is the lifeblood of your online business and if you fail to attract visitors, then your website may as well not exist! Luckily, it’s possible to open the floodgates once you learn how to increase traffic to your website.

In this article I will be revealing the top three methods of driving traffic to your website. This will result in more visitors, leads and conversions. So if you are excited about the potential of learning how to increase traffic to your website quickly and easily, then keep on reading…

Method One – Blog Commenting

One of the easiest and most effective ways to kick-start the traffic generation process is to leave comments on blogs. But this needs to be done in a specific way if it’s to be of any value. The idea behind blog commenting is that you find highly relevant authority blogs in your niche market and you leave helpful, inspiring, valuable and educational comments on various posts.

A hyperlink is created where your name field is and when people come and read the blog post, then they can click and follow the link to your blog. You can start getting traffic immediately using this method and if the post you left a comment on becomes popular or viral, you can get a huge amount of traffic to your website. The trick is to regularly monitor these high authority blogs and once they write a post, leave a comment immediately so that it’s displayed high up in the comment section and will get more clicks.

Method Two – Forum Posting

Are you still scratching your head wondering how to increase traffic to your website? If you still are, then you might want to consider forum posting! To do this, find the top three forums in your niche and become a member. Then regularly check-in and answer questions and offer value. A week or two after registering and posting, edit your signature file so that it links to your website or to your offer page. Then continue regularly posting on the forums.

This method will only work if you’re highly knowledgeable in your field and can offer unique and helpful advice. The more posts you make and the more people you help, forum members will start to view you as an authority on the subject and will click on your signature file. This can result in a huge amount of targeted traffic arriving to your website. But to be effective, you must only select forums to participate in which allow signature files otherwise you will have no way of driving traffic back to your site.

Method Three – Search Engine Optimization

One of the most powerful methods of how to increase traffic to your website is called search engine optimization or SEO for short. This works by getting links to your website which are the equivalent of getting “votes” of popularity. The more “votes” you receive will lead to improved rankings and ultimately greater visitor numbers to your website. But how do you get other websites to link to yours? One of the most powerful ways is to tap into the power of blog networks. These networks can be ones you create yourself or you could also subscribe to established ones.

If you want to create your own, you will need to purchase aged domains and SEO hosting to make it work effectively. Established networks can be a quick and easy way to get started using blog networks to get links. You will have to pay a monthly membership to gain access to the various networks but once you have made a payment, you will be able to get links from hundreds, even thousands of websites that can make your site more popular and drive it up the search engine rankings.

Now you no longer have to wonder “how to increase traffic to your website” because you have three powerful methods for doing so. All you need to do is take action on what you have learned so that you can build a tidal wave of traffic to your website. So get started now and turn you website into a traffic dynamo!

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The Importance Of Correct SEO Content Writinghttp://seoswales.co.uk/the-importance-of-correct-seo-content-writing/ http://seoswales.co.uk/the-importance-of-correct-seo-content-writing/#commentsSun, 04 Dec 2011 10:57:50 +0000seosadminhttp://seoswales.co.uk/?p=978SEO content writing looks deceptively simple. The problem is your internet marketing copy is attracting neither search engines nor visitors. Discover the elements of successful SEO content writing to attract search engines and real visitors.

SEO content writing is the craft of writing attractive articles, web content and short sales pitches that have desirable keyword combinations. Most web content writers stuff keywords into the articles, content and sales copy. Such copy is unintelligible for the readers. Creative writers also have the problem of writing content that has way too few target keywords; such copy won’t get any attention from search engines. Successful web content writing is a combination of creative writing and appropriate use of keywords.

Follow the guidelines below and your web content writing efforts will begin to show results.

SEO Content Writing Uses Keywords Appropriately

Take a close look at the article you are reading right now. The primary keyword, SEO content writing is used in different parts of the article. It also has other supporting keywords like web content writing, search engines, internet marketing, etc. If you find this article attractive and informative, it delivers the purpose of SEO content writing perfectly. The keywords are used to attract both the search engines and real people.

Make sure your use of the keywords doesn’t affect the flow of the article. Keyword stuffing is not SEO content writing. Writing website content that attracts search engines and site visitors delivers results and appropriate keyword use should be a part of this process.

Use SEO Content To Provide Genuine Information

Fluffing is not an alternative to quality SEO content writing. SEO article writing is successful when the visitors find genuine information from your web pages. Providing in-depth information on the topic adds secondary keywords to the article or web copy. The secondary keywords make educating the reader easier. Search engines, like Google, also can identify if the page is truly relevant to the keywords.

Start writing SEO content after doing thorough research on the topic at hand. This helps you add as much information as possible. For example, if you write ‘cigarette smoke has hundreds of harmful chemicals’, don’t stop there. Add something like ‘it has carbon dioxide, formaldehyde, ammonia, tar, etc.’ Then briefly mention what these chemicals do. You can also link to a page for detailed, scientific information. If you write about a media player, don’t just mention that it can open dozens of file formats. Instead, mention a few formats like mkv, dat, vob, etc.

Keep in mind, SEO writing is not about boring readers with technical and scientific details. Just mention the facts that interest the readers. Leave the rest to technical and scientific papers.

Keyword Density In SEO Content Writing

More than a decade ago, internet marketers thought stuffing keywords into their web pages would pass as SEO content. They would add the keywords five or more times for every 100 words of text. Internet marketing today is not about repeating a keyword several times. Keyword density still is important but make sure your text has a keyword density of around 2%.

Always try and place the main keyword within the first sentence of the article. Also use the keyword once in the last paragraph. Pepper the keywords throughout the article or text content. Make sure the keywords appear in headline and sub-headings.

Secondary keywords or LSI keywords or Latent Semantic Index keywords also are important. They are simply keywords related to the primary keyword. For online marketing, the LSI keywords include but are not limited to internet marketing, SEO, PPC, web copy, articles, keyword density, etc. Include several such keywords.

In Conclusion

That is the crux of good SEO content writing. Your primary focus should be on providing helpful information to the visitors. Add keywords appropriately but avoid keyword stuffing at all costs. Always re-read the web content to make sure it has a natural flow and doesn’t question the intelligence of the readers. Now, that is the key to SEO content writing for internet marketing success.

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How To Drive Traffic To Your Websitehttp://seoswales.co.uk/how-to-drive-traffic-to-your-website/ http://seoswales.co.uk/how-to-drive-traffic-to-your-website/#commentsSun, 27 Nov 2011 00:45:23 +0000seosadminhttp://seoswales.co.uk/?p=973If you have a website, you should know how important it is to learn how to drive traffic to your website. Without traffic, no one will ever know about the products or services that you are offering and it will be almost impossible for you to make money online. Fortunately, there are ways to drive traffic so that people can know about what you are offering.

One great way to drive traffic to your website is to write a press release about what you are offering. A lot of people do not use this method because they think that it is complicated to write one and they are unsure how to structure it. To be honest, it is not that complicated and the rewards that come with it can be great because not only will you get traffic to your offers, you will also get back links to your site.

Another great method that can bring traffic to your website is article marketing. Even though some people are convinced that this method does not work anymore, especially after Google penalized most of the article directories, this method can still be effective. You just have to know how to do your keyword research properly and identify keywords that have a high search volume with a low competition and if your articles are optimized properly, you should get some traffic from them. Your article marketing campaigns should also expand to web 2.0 properties such as Squidoo, Tumblr, WordPress and others, if you want to maximize your results.

Today, with almost everyone a member of a social network, social media just cannot be ignored. Facebook alone boasts millions of users and the likes of Twitter and others are growing every single day. It is imperative that every business website uses the power of these platforms to attract people who are looking for the services that they are offering. These are extremely powerful when it comes to traffic generation and they should not be overlooked. This is one method that you have to use if you are looking for effective ways of how to drive traffic to your website.

You have to learn how to drive traffic to your website if you plan to make a success of your business online. One strategy which should be in your long term plans should be to get organic traffic from the search engines. This is the type of traffic that every website owner wants to have because it is absolutely free and extremely targeted. In order to enjoy this kind of traffic you firstly need to have your on-page SEO performed correctly, which involves setting your website up so that it is clear to the search engines what your website is about. Once this is done, you will need to do off-page SEO, which involves building high quality links to your website. This unfortunately is an ongoing process; however the rewards are potentially great because this will lead to improved search engine rankings and ultimately increased sales.

One traffic generation method that has been proven to work is forum participation. The idea here is to find forums related to your website and participate on those forums, while suggesting your website to the forum members subtly in your signature. For this method to work well you will need to participate and help forum members, instead of just promoting your website; otherwise it will not work well for you.

These are not the only methods to get traffic but what is great about them is that they are free. There are paid ways also such as Google Adwords, Pay per lead as well as traffic exchange networks among others and there are also more free methods such as commenting on other peoples’ websites. The best way to maximize your efforts is to learn how to get traffic to your website using some of the methods mentioned here.  However, to make a real success of your online business you need to have a long term plan that should include consistent SEO link building.

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What Is SEO?http://seoswales.co.uk/what-is-seo/ http://seoswales.co.uk/what-is-seo/#commentsWed, 23 Nov 2011 00:07:09 +0000seosadminhttp://seoswales.co.uk/?p=971What is SEO and why is it so important to your business?

Many business owners will launch a website and want to appear near the top of Google when their potential customers search. Lots of people have their own ideas about what you need to do to rank well in search engines, and all too often you will hear buzzwords being used to describe this process called search engine optimization. So, what is SEO?

Search engine optimization, or SEO for short, is quite simply the process used to make your website stand a great chance of attracting free visitors from the search engines. Most people think of Google when they plan their SEO campaigns, but Yahoo and Bing are also a major consideration, even though they command a much lower share of the search market.

In order to rank well in any search engine, your website must be useful to visitors. If it is just a hard sell for your business, you are unlikely to do well. Try to put yourself in your customer’s shoes, what are they looking for when they type things into Google? For example, if you’re a plumber in New York, a good customer for you is likely to be typing things like “emergency plumber New York”, “plumber NYC” or “plumbing advice NY” into the search engine. Particularly in the first case, the job is likely to be urgent, so you could provide information about turning off the water supply to avoid further damage. This helps customers to trust your service before they even call you, and this is the kind of first step in SEO to make your site work for you.

Why does being helpful make me rank better? Quite simply, if your site is useful, people are more likely to link to you. Lots of people use Twitter and Facebook every day to connect with their friends. If you provide them with something useful, they are more likely to post about you, and that means their friends see your website too, and possibly those people’s friends as well. As a result you can find word of mouth reaches other people who run websites and before long the number of links to your website is growing fast. The search engines see these links as votes for the quality of your website, and in turn will reward you with higher rankings.

What is SEO worth to your business?

Quite simply, SEO drives free customers to buy your products and services! Organic (free) search engine traffic is very well qualified. To use the plumbing example again, people rarely type “emergency plumber” into Google unless they need one, so you can bet that someone visiting your website as a result of typing a term like this into a search engine needs your help. A little investment now can result in ongoing customers finding your business on the web for years to come.

What is SEO likely to cost?

The best way to get a realistic price for SEO work is to invite several companies to quote for the work you need to be done. Expect specific details on the action to be taken, and feel free to challenge anything you don’t understand. Ask for precise pricing, and what guarantees the company is prepared to offer for results. Remember that no-one can guarantee that you will be number one in any search engine for any term, so look for promises of reduced rates if you don’t reach page one for your chosen terms within a set time frame.

Generally speaking, it is a good idea to get help from the experts if you are new to search engines and attracting traffic. Ask yourself what is SEO worth to you, done well it will bring customers to you, saving you time, cost and energy involved with other form of marketing (which of course can be done as well). Choose your SEO agency well, and you will benefit from a steady stream of interested customers to your website, ready to buy!

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